In last few weeks we noticed less downloads but that was not concerning as during summer usually we have less people visiting our site.
Then suddenly we got email:
Hello AdWords Advertiser,
We wanted to alert you that one or more of your ads or keywords have been
disapproved. Unfortunately, we won't be able to show your ads on Google,
our search partners, or on Display Network placements until you edit your
ads or keywords to make them compliant with our policies.
If this is an error, we want to get your ads back up and running as quickly
as possible, and your Google team is here to help. Below you'll find the
reason why your ads or keywords have been disapproved. At the end of this
email, you'll find a Problem Report that includes details about which ads
or keywords have been disapproved and what you can do to fix them (if
possible).
====================
Disapproval Reason
====================
Site violates policy: We've determined that your site doesn't comply with
our site policies. Because of this, any ads promoting this site have been
disapproved.
For more information about suspended sites, please see:
https://support.google.com/adwordspolicy/answer/6368661#675
Hmm, weird as we did not change our ads or anything on www.replacemagic.com.
After contacting Google we got information that we do not comply with "Unwanted Software" policy. Ok, we checked and found following:
And also:
A visible EULA or the term & conditions before the downloads in question.
-
A visible uninstall instruction before every download.
-
The advertised product has to be mentioned in the ad text.
-
The installation/deinstallation process has to be user friendly
-
And so on…
Again ok, we went through and did like requested so now on www.replacemagic.com/downloads.aspx you can find link to Terms&Conditions (http://www.replacemagic.com/Terms.aspx) and also uninstall instructions (http://www.replacemagic.com/Uninstall.aspx).
Should I mention that our software is digitally signed and you need to click on Download button to be able to download it, that you cannot install it if you do not accept EULA and that you can uninstall like any Windows software.
Still our ads are not yet approved even after few days. In a meantime I had really nice call with Google support but we are still fully confused why ads are not running as we believe that all policy points are fulfilled. Support person was not able to tells us reasons and she will try to find out...
My wish for Google policy team is that they tell what exactly is not according to the policy as by sending generic reply Google AdWords customers are left in the dark not knowing what is missing and how to fix the problem.
I hope that issue will be shortly resolved as it is already taking days plus more than few calls and emails...
@Google: As I found other software companies impacted with same problem so clearly you are doing something wrong. One of links: https://blog.httpwatch.com/2015/04/20/the-day-google-decided-httpwatch-was-unwanted-software/